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This site forrealsocialworkers.com has the following on the homepage, "Vocation Avocation Success and Satisfaction." We noticed that the website also said " The title of this post outlines the REAL Social Workers model for professional success and satisfaction." It also stated " Vocation Avocation Success and Satisfaction This model will not resonate with all social workers. 5 Things You Would Never Think Social Workers Would Say They Need. What do Social Workers Need? 10 Jul, 2015. Why Did You Choose Social Work? I am l." The header had Career development as the highest ranking keyword. It was followed by communication, entrepreneurship, and balance which isn't as ranked as highly as Career development. The next words the site used was niche. vision was also included but might not be seen by search crawlers.